← Before
Before · 2019 to 2021
Kimik
One of the first programmatic DOOH platforms in Mexico.
2,500 outdoor screens. $1M in 6 months.
Kimik was one of the first programmatic digital out-of-home (DOOH) advertising platforms in Mexico: 2,500 outdoor screens any brand could book, self-serve.
It sold $1 million in its first six months. It ran from November 2019 to 2021.
It shut down in 2021. I learned that a product that works doesn’t survive a market that doesn’t want it.
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