← Home
Blog
What I built, what I decided and what went wrong.
Every decision, number and mistake, in writing.
Sep 26, 2026 · Braid & Berry
Why I’m starting with a cart and not a store
What it costs to open in San Diego, and why I’d rather be wrong on wheels.
Coming soon
From 15 names to one
The full process to get to Braid & Berry, with the ones I ruled out and why.
Coming soon
Reaching #1 with an app that didn’t last
SpeakOn: 200,000 users in 48 hours and the most expensive lesson I’ve paid for.
Learn how to build a company by watching me build mine.
Every week: the decision, the number, the mistake and the win.