← Now
Building from scratch
Empresa 2
It doesn’t exist yet. I’m deciding what it is, in public.
From 109 ideas to one.
Ideas evaluated109
Finalists7
Criteria6, scored out of 30
StageFinal filter
THE SEARCH
109ideas evaluated
7finalists
1the one I’ll build
VIDEO
How I went from 109 ideas to 7 · Coming soon
THE PLAN
- 01
Full list
Every idea I’ve collected, unfiltered. I got to 109.
- 02
Filter by criteriaNow
Six criteria, each from 1 to 5. Seven finalists remain.
- 03
Decision
Just one. With the full reasoning, published.
- 04
Launch
Name, first customer and first dollar.
LOG
- Empresa 2highI defined the criteria to choose the second company. Still evaluating. See the criteria ›
Learn how to build a company by watching me build mine.
Every week: the decision, the number, the mistake and the win.